Outsourcing to Freelancers: 4 Jobs You Should Let Them Handle

Outsourcing can happen in more than one way. It seems most often outsourcing is through companies that specialize in offering services to more than one client. This is a great thing, because outsourcing itself is great.

There seems to be a sense of security related to outsourcing to a company as opposed to a freelancer on his or her own. This is understandable, because companies have the resources to advertise, and therefore may appear to be more professional.

That isn’t always the case, however. What typically happens is that the company works as the middle man, simply hiring freelancers themselves to perform the services for which you are paying them. In exchange, they take a cut of the money.

By outsourcing to freelancers directly, and cutting out the middle man, you can save money and gain more control, while building a relationship with the freelancer directly. What jobs should be outsourced to freelancers?

A freelance designer is a great option when it comes to image and web design needs. You can still ask for samples and references, but may be able to get your finished product more quickly and at a better price.

Content writers abound in today’s world. The abundance of blogs and business websites has given birth to a huge pool of workers. It is not always easy to find a great fit, as the pool is teaming with tadpoles as well as full grown writers.

The best thing to do is carefully evaluate applicants based on samples and knowledge. If cost is an issue, remember you have to pay more for knowledge than you do for research ability.

A great writer with decent research skills may write an article that will achieve the same results as one that is an expert in the field, for much less money.

Social Media
This is one that seems easy enough to do on your own to many. The fact is though, it can be quite time consuming and complicated. If you do not do it right, you can spend a lot of time with very little return. Social media freelancers know how to get you the most bang for your social media buck.

Search Engine Optimization (SEO) is an ever changing beast. It isn’t something you can just put on autopilot. You need someone who can stay on top of the game when the rules are always changing. If you pay an employee you will be paying them not only for direct social media work, but also for the indirect work of staying in the loop.

By hiring a freelancer, you pay them only for the time they spend on your account, and a portion of the time they spend on education and research, depending on how they bill.

Finding quality freelancers can be tricky. Services such as Freelancer.com and Fiverr.com work well and offer some protection on each side, but still charge freelancers a fee. This means you may pay a little more, but the protection could be worth it.

Another option is to advertise the need for services on a job platform such a ProBlogger.com, or on Craigslist. Freelancers scour sites like these frequently looking for work. Protect yourself by doing due diligence. Look at samples, get references, and if the deal goes south, learn from it. Most freelancers want to work however, so take advantage!

Bill Ferguson

Bill Ferguson, a New Jersey-based communications professional with over 20 years of corporate communications and integrated marketing experience.