If you’ve made changes to your business – physically, visually, or internally through staffing changes, consider sharing the news with your customers in a big way and hold an Open House. Not only are you showcasing the best of your small business, including the knowledgeable expertise of your staff and your extensive products and services, you are presenting a friendly, upfront persona of your business to present and potential customers.
Recently, I attended the Open House of a group dentist practice in a nearby town. Situated in an older building on a quaint, main street, the building and the business had been in existence for decades as a family-run establishment. Several years ago, a new dentist was brought in when the more senior doctor cut back his hours and eventually retired.
During the past few years, the dentist’s staff and services increased, yet the location remained the same. And within the past year, the building itself went through an overhaul: expanded rooms, fresh paint indoors and out, and an upgraded waiting room. Along with visual changes, the business stepped into the 21st century technology-wise with a new website, e-newsletter, and email and text appointment reminders.
If your business has made these kinds of changes, you need to sing your praises. This small business did just that, promoting the event everywhere – in town bulletins, through social media, and directly to its patients with formal invitations mailed to their doorstep. News of the upcoming celebration also was showcased on its website, with lots of photos and details about the business and promises of tours and refreshments.
The Open House literature did not forget its humble beginnings, including the wording: “We’ve been serving the community for over 40 years and we’re celebrating our recent expansion! With more space and new services, we continue to grow and meet your dental needs. Stop by and say hello.”
Whether you are holding an Open House, a Grand Opening, or a Grand Re-Opening, don’t forget to invite the local press, hold a ribbon-cutting ceremony with the mayor or local officials, and make everyone feel welcome. Long-time customers – and new – will celebrate right alongside you.