Why Chatbots Can Be the Key to Success

Technology is benefiting the modern business in never before seen ways. Many of the daily operations are reliant on some level of tech, and it is thanks to these same tools that work is more productive and efficient.

In fact, a big part of this can be tied directly to the use of chatbots. Chatbots are already regularly used by large corporations such as Amazon or Google, but the number of companies that use these continues to grow. This is particularly due to the fact that they can boost the performance of a small business, and they do so in a number of different ways.

One of the biggest examples can be seen through the use of social media, which can become automated thanks to the use of chatbots, thereby improving customer service, engagement, and much more. Plus, don’t forget that chatbots will always save your business time and money in the long-run.

Even if you need to learn how to apply for a small business loan in order to benefit from these programs, remember that it’s a worthwhile investment that will bring you success.

There are a number of different ways that chatbots are key to success, and these are outlined here.

Understanding chatbots

First and foremost, chatbots are defined as follows:

    A chatbot is an artificial intelligence (AI) program that simulates interactive human conversation by using key pre-calculated user phrases and auditory or text-based signals (source).

This is no longer a new innovation on the market, although expansions are continuously being made in order to improve their capabilities. If they are benefiting operations within bigger corporations, why shouldn’t small businesses make use of them as well?

Social media

In this day and age, social media is widespread. You see people browsing Instagram and in other public areas and it is for this reason that companies choose to make an account on these platforms, thereby reaching their audience.

Chatbots, then, play an important role in improving social media and marketing as a whole. These include:


    The initial reason that you are on social media is for the sake of engagement. You want to grow interest in your product, but you also need to improve your customer service capabilities as a result of this. In fact, according to New Aspect Software Research, is has been noted that:

    “44% of American consumers say they prefer chatbots for customer service.” (source)

    This number is continuing to grow, and companies thereby see chatbots as a more efficient way to communicate with prospective customers.

    Providing support

    Directly tied to the point of engagement, you will need to provide adequate customer support online. When someone poses a question on your social media pages, how quickly do you respond?

    If you set up an automated response with a number of different options, even if it’s something as simple as letting the customer know that someone will be with them shortly, it will demonstrate to people that you are quick to answer any questions thrown your way.

    Streamline the process

    Essentially, you will be able to streamline all social media with chatbots, as they can be used at every stage of marketing, as well.

    For example, you can use a chatbot for the purpose of a questionnaire and walking people through it, or even offer online bots through websites or apps in order to make it easier for people to order a particular item.

Saves time and money

Don’t underestimate just how much time and money chatbots can save businesses.

This can be seen in a number of different ways, such as through the fact that chatbots can provide quick answers for people asking a question online. Even online banking apps can use these bots in order to provide people with easy solutions on how to get business loans, for instance.

The efficiency of an organization skyrockets and operational costs are reduced as a result. At the end of the day, even if you need to get interest rates business loans in order to make use of various different chatbot programs, the benefits far outweigh any initial costs.

Plus, bots will not make any mistakes which can potentially be detrimental to your company, and they will moreover be running 24 hours a day.

People will not be replaced

These programs are used to benefit people’s productivity and will not replace the people themselves. Without employees, many of the daily company operations would simply not be completed, and you need the strategic thinking that a person can bring to the table.

Thus, thinking that technology will take over should not even be remotely on your mind as a company owner. Instead, think of only positives that are brought forward by utilizing these types of gadgets.

Gaining a competitive advantage

A company that isn’t using technology to their advantage will fall far behind its competitors. Everyone wants to find a way to differentiate themselves from their competitors, and failing to use chatbots, for instance, will limit your customer service capabilities, which in turn, affects how people perceive you as a company.

There is no doubt that your customers want to be attended to and want their questions answered efficiently and swiftly, and due to an overload of queries at any point, it’s impossible for an employee to answer everything. However, chatbots can easily solve this problem and many others.

The modern business should always make use of the resources it has available to help it succeed. Why should employees spend countless hours of their day on tasks that can be easily completed with chatbots and automation? Take the example of automated responses over social media and providing people with surveys and questionnaires so that they can help improve the products or services offered in the future.

Every single company wants to grow, thereby potentially expanding into the international market, and perhaps even getting new company acquisitions, who knows? The point is that if you want to see this come to fruition, it is paramount that you continuously use tools that will help improve everyday efficiency and productivity, with chatbots being one example of this.

Ian Grant Capobianco

Ian Grant Capobianco

Ian Capobianco has been a blogger on small business marketing and technology for the past two years. He is a frequent contributor to ForexTV.com where his insights on small business has earned him early success. Ian is a student of Business at the Honors College at the University of Alabama. Contact Ian at iancapo17@gmail.com